Go Camp uses the sharing economy to bring people and communities together for greater camping experiences.
We wanted the logomark to be digital and crisp but still pay homage to it's adventurous roots.
The mark is framed by the globe, encompassing a mountain and a tent. Which can also be seen as a road disappearing into the horizon.
We dug into the nitty gritty of why young Australians travel and focused on empowering them to escape the grind by celebrating the reckless notion of packing the car on a whim and hitting the road.