Grow Club is all about helping people to better understand themselves and each other, so they treat each other with kindness and compassion and thus create positive impact on their community.
The brief was to create an inspiring brand that adequately represented this noble purpose:
We started with a grand and beautiful brand idea: that self worth and understanding leads to significant and greater change.
From that, we created a brand personality that epitomised this idea and that also reflected Grow Club and it's employees: brave, optimistic and practical.
The name Grow Club came from the essence of this great cause - the concept of not only growing within ourselves, but the power of doing that collectively. The inspiring notion of all positive change, that beautiful idea of being better, together.