Grow Club is all about helping people to better understand themselves and each other, so they treat each other with kindness and compassion and thus create a positive impact on their community.
We wanted to create an identity worthy of this inspiring purpose.
We started with the brand idea: that self worth and understanding leads to significant and greater change.
Then created a brand personality that epitomised this idea: brave, optimistic and practical.
The name Grow Club is the concept of not only growing within ourselves, but the power of doing that collectively.
Encapsulating that beautiful idea of being better, together.