The Child in Me brings back that old school art that marries contemporary design with copywriting to create unique brands and hard-hitting marketing campaigns.

Ideas I had on the train captures the moment you are coasting along on the train when your mind drifts from the mundane to the ridiculous. It's either a bunch of stupid thoughts or a deep and insightful comment on society and creative expression. Still, the message is clear, inside all of us, is an inner weirdo with ideas, that are normally confined only to the depths of our minds, IIHOTT is about bringing those ideas to life and sharing them with the world.

To communicate this message, the copy had to be simple. Only the raw and unquestioned ideas, so people could relate with their own weird ideas. While the art had communicate the ridiculous-ness.