We love our pooches.
And although we're a little embarrassed to admit, we enjoy the idea of treating them to fancy food.
K9 Katering offers a unique dog friendly menu that invites customers to include their dog in their dining experience.
The challenge was to create branding that gave the target audience a way to laugh at themselves and disguise their indulgence in counter culture jest. So the copy is written in a way that both leverages and satires the cafe and restaurant scene.
The symbol of the dog in the window furthers the point by replacing the natural association of a human in cafe, making it seem both absurd and somehow quite natural.