From a humble side project to a national biscuit movement, Miss Biscuit required a new look that reflected their loyal community and growing brand.

We refreshed the brands colours, introduced new fonts & developed a fun iconography system to sort their enormous array of products.

Using copy that greeted the user with a warm hug and soft, inviting UI, we brought the Miss Biscuit online classroom to life.

The new website saw a traffic increase of over 40% and an influx of users signing up to the online classroom, providing the business with a vital new stream of passive income during COVID-19.