Society Melbourne is a social enterprise with the vision to see an Australia where youth homelessness doesn't exist. Dedicated to this purpose, 100% of profits from their three social enterprises, Crepes for Change, Coffee Cart Changing Lives & home.one, go towards helping young people escape the homelessness cycle.
We produced a contemporary logomark that is playful - but elegant enough to please the people in suits. The mark depicts a happy home with elements that dynamically work into their logotype, and other branding applications.
The symbol can be empowering and uplifting in all contexts while still clearly articulating the purpose of the enterprise. It implies optimism in the fight against misfortune and adversity when applied to brand images or products.