Society Melbourne is a social enterprise with the vision to see an Australia where youth homelessness doesn't exist.
We created a symbol that was empowering and uplifting in all contexts while still clearly articulating the purpose of the enterprise.
It's playful - but elegant enough to please the people in suits. The mark depicts a happy home with elements that dynamically work into their logotype and other branding applications.
It implies optimism in the fight against misfortune and adversity when applied to brand images or products.