Wigwam Visual — The Child in Me

Wigwam Visual is an architectural visualisation studio that gives buildings life.

How we helped

Visual Identity 
Verbal Identity 
Digital Design

Starting with the concept ‘every image is a story’ we created a logomark using the brand’s acronym that uses negative space and form to depict stories in architecture.

To further the idea we developed a brand voice that uses narrative to celebrate the detail in each render.

Words that work.

The tone of voice for the brand became ambitious, humble and meticulous.

We created an easy formula for Wigwam to write copy in the future that reflected this tone of voice and how to incorporate the new narrative style of the brand.

We refined Wigwam’s collateral to further reflect the growth of the brand.

"The Child in Me completely reworked our brand, including website and tone of voice. Scott and Kody always took the time to check in and make sure we were happy at every stage of the design. Super happy with the final results and cant wait for everything to go live!"

Troy Packham, Director