Into Carry is a sustainable product design studio based in Melbourne. They create trendy bags out of trash.

We were engaged to develop a Brand Identity that reflected the companies modular approach to product design and their admirable promise to look after the earth.

Central to the brand is the logo — a sleek mark deriving from the I & C letterforms that depicts a bag on someones back, focusing on the product and how it's used.

"Kody and Scott have the perfect branding skillset, each provide complimentary perspectives and deliver wholistic considered solutions. Stoked with the work they have done for Into Carry and excited for the next phase moving forward with them."

Luke Philips
Director