Into Carry create modular bags for the urban commuter using the finest quality Australian trash.

How we helped

  • Strategy

  • Visual Identity

  • Verbal Identity

  • Social Rollout

  • Print


We were engaged to develop a Brand Identity that reflected the companies modular approach to product design and celebrate their admirable promise to keep the earth healthy by using upcycled materials.

The logomark we created derives from the I & C letterforms while depicting a bag on someones back - it also became a window to showcase the brands upcycled materials.

"Kody and Scott have the perfect branding skillset, each provide complimentary perspectives and deliver wholistic considered solutions. Very happy with the work they have done for Into Carry and excited for the next phase moving forward with them."

Luke Philips, Director